PHOTOSHOP EXPRESS’ INSTAGRAM

Client: Photoshop Express

Project Type: @photoshopexpress Instagram page one-off content + campaigns

ACD/Copywriter: Madeleine Glenski

Art Directors: Jenny Ching & Jenna Koyama

Designers: Stef Drinkwater & Itzel Quintana

Creative Director: Dalit Saad

Agency: kvell

Date: 2022-Present

One of the largest parts of my current job is concepting and creating content for Photoshop Express’ Instagram page. This consists of individual posts as well as campaigns. We tap into trends and cultural moments to connect with our Gen Z audience in an authentic way.