Attn: WHITE PEOPLE

Project Type: Passion Project (Instagram Account + Website)

Concept + Copy + Design: Madeleine Glenski

Date: May 2020

idea

As a privileged white person, I spent a lot of 2020 reading, listening, and watching every educational resource I could get my hands on. This learning and unlearning process sparked the desire to compile everything I had found in one place.

Attn: White People (@attnwhitepeople) is an Instagram account that acts as a color-coded resource library full of information from organizations and activists about white privilege and the journey to allyship for racial equality.

This Instagram account later developed into www.attnwhitepeople.com

BRANDING

With my target audience in mind, I knew I wanted an attention-grabbing name and a grid that was unexpectedly aesthetically pleasing.

“Tapped the profile because of the name. Got a crush because of the aesthetics. Staying for the cause.” – @mybilliedesigns

COLOR CODE SYSTEM

To make this library of resources easy to navigate, I put a color code system in place. The Instagram Story highlights work as a key, letting people know that:

Dark Pink = Organizations
Orange = Actions
Green = Recommendations
Light Pink = Quotes

Followers can see all of these resources grouped together in the highlights or scroll the grid on their own with the color meanings in mind.

“Colour porn meets amazing content.” – @clareellenoconnor

“@attnwhitepeople is a great resource for people with ADHD who have trouble organizing thoughts or remembering what readings have been recommended.” – @karlee.rogers